JSTNSB
LOADING / 00
CREATIVE / 14.5995° NDIRECTION / 120.9842° E
SCROLL TO MOVE THROUGH THE WORK
JUSTINE S. BAYLON
ART DIRECTOR · DESIGNER
PROBLEM SOLVER
Hidden Hills campaign work
Selected West Coast creative work
Selected Los Angeles creative work

Designer bytrade.Problem solverby instinct.

SCROLL TO ENTER

I shape ideas into identities, campaigns, and digital experiences that look sharp, work hard, and hold up in the real world.

I turn loose thoughts and questionable briefs into work with a reason for being there.

TOOLS CHANGE · THE STANDARD SHOULDN’T ·
01 / SELECTED WORK

Manila made.
Seen out West.

I’ve worked from Manila to Los Angeles, Las Vegas, and across the wider West Coast—bringing the same standard to brands, campaigns, and digital experiences in every market.

01—05
02 / RELATIONSHIPS

Worked with.
Worked for.

A working archive of teams, brands, and businesses that trusted the process—and expected the work to hold up.

The Stable
Amazon Japan
BoomWithIgnite
Devbox
Dexcom
Digital Daddy
Feazer
Fortus
Hidden Hills
IJOY
LA Vapor
Qumind
Vaporesso
VOOPOO
5SENS
03 / CAPABILITIES

How I earn
my keep.

From the first loose thought to the final exported file, the work moves across direction, design, technology, production, and the people making it happen.

04 / METHODOLOGY

Three moves.
No mystery.

Understand the real problem, make something worth caring about, and use experience where it actually helps.

01

Find the
problem.

The brief and the problem aren’t always the same thing. Strip away the noise and solve what actually matters.

02

Make it worth
a damn.

Strategy gives the work purpose. Craft makes it impossible to ignore. Tools change; the standard shouldn’t.

03

Trust the
scars.

Briefs, deadlines, revisions, good calls and bad ones eventually become judgment. Don’t pay twice for old mistakes.

05 / KEEP MOVING

Let’s makethe next big thing.

For projects, collaborations, and unlikely ideas.JUSTINE@INDIEGROUND.CO